I created an online store with a great design and excellent functionality. In order to attract customers, I allocated a budget for SEO and contextual advertising, and I advertised in social networks. The strategy seemed to be working - people came to the site, but for some reason are in no hurry to make orders. The real money spent on advertising, do not bring dividends, and the growth of visitors does not turn into real income. Who has any thoughts on this?
people came to the site, but for some reason are in no hurry to make orders. The real money spent on advertising, do not bring dividends, and the growth of visitors does not turn into real income. Who has any thoughts on this?
You assumed a risk in setting up your store and paying for advertising. So far, your bet is not paying off. Welcome to the world of capitalism.
You can't force people to buy from you.
P.S. This topic has little, if anything, to do with Linode technical discussions & support. I assume you use Linode to host your store…that's why you posted your question here. However, I suggest you move this thread elsewhere…
To build a profitable business, creating a beautiful website and attracting an audience is only the beginning, the first steps, which will not stop there. Conversion will not happen by itself. It must be optimized. For its increase will have to fight. Low conversion rates are the greatest vulnerability of any ecommerce site.
Ecommerce success is determined by your ability to convert passive buyers into active ones. That's why conversion rate is the most important indicator of business performance.
You can spend a long time wondering what's causing the high bounce rate and why visitors are quickly leaving your site, but you can solve the problem once and for all by making a website record https://creabl.com/service/session-recording with real mouse movements as visitors move through your website pages to record user sessions. You can also see where they clicked and how often they moved up and down the page with a user session record.
How logically structured your site is, its simplicity, clarity, and accessibility largely determines how often users perform targeted actions. Well-thought-out usability, attractive prices, reliable information, competent search, high-quality images, various filters - everything you do to improve the user experience will turn out to increase conversions.