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WooCommerce is a popular open source eCommerce plugin for WordPress that can power online storefronts to sell both digital and physical products for small-to-large businesses. A variety of themes for WooCommerce are available so you can create a store that looks the way you want it to. WooCommerce takes payments via major credit cards, bank transfers, PayPal, and other providers like Stripe. The WooCommerce plugin is free, but some themes and extensions have a cost.

Deploying a Marketplace App

The Linode Marketplace allows you to easily deploy software on a Compute Instance using the Cloud Manager. See Get Started with Marketplace Apps for complete steps.

  1. Log in to the Cloud Manager and select the Marketplace link from the left navigation menu. This displays the Linode Create page with the Marketplace tab pre-selected.

  2. Under the Select App section, select the app you would like to deploy.

  3. Complete the form by following the steps and advice within the Creating a Compute Instance guide. Depending on the Marketplace App you selected, there may be additional configuration options available. See the Configuration Options section below for compatible distributions, recommended plans, and any additional configuration options available for this Marketplace App.

  4. Click the Create Linode button. Once the Compute Instance has been provisioned and has fully powered on, wait for the software installation to complete. If the instance is powered off or restarted before this time, the software installation will likely fail.

To verify that the app has been fully installed, see Get Started with Marketplace Apps > Verify Installation. Once installed, follow the instructions within the Getting Started After Deployment section to access the application and start using it.

Estimated deployment time: WooCommerce should be fully installed within 2-5 minutes after the Compute Instance has finished provisioning.

Configuration Options

  • Supported distributions: Ubuntu 22.04 LTS
  • Recommended minimum plan: All plan types and sizes can be used, though a minimum of a 4GB Dedicated CPU Compute Instance is recommended for production websites.

WooCommerce Options

  • Webserver Stack (required): Choose which webserver to use for the WordPress deployment, Apache2 or NGINX.

  • Email address (required): Enter the email address you wish to use when configuring the WordPress admin user, generating SSL certificates, and optionally creating DNS records for a custom domain.

  • WordPress Admin Username (required): Username for your WordPress admin user account. Defaults to admin if no username is entered.

  • WordPress Database Username (required): MySQL username for the WordPress database user. Defaults to wordpress if no username is entered.

  • WordPress Database Name (required): Name for the WordPress MySQL database. Defaults to wordpress if no database name is defined.

  • Website Title: Enter a title for your WordPress site.

    The passwords for the WordPress Admin User, WordPress Database User and MySQL root user are automatically generated and provided in the file /home/$USERNAME/.credentials when the WordPress deployment completes.

Limited Sudo User

You need to fill out the following fields to automatically create a limited sudo user, with a strong generated password for your new Compute Instance. This account will be assigned to the sudo group, which provides elevated permissions when running commands with the sudo prefix.

  • Limited sudo user: Enter your preferred username for the limited user. No Capital Letters, Spaces, or Special Characters.

    Locating The Generated Sudo Password

    A password is generated for the limited user and stored in a .credentials file in their home directory, along with application specific passwords. This can be viewed by running: cat /home/$USERNAME/.credentials

    For best results, add an account SSH key for the Cloud Manager user that is deploying the instance, and select that user as an authorized_user in the API or by selecting that option in the Cloud Manager. Their SSH pubkey will be assigned to both root and the limited user.

  • Disable root access over SSH: To block the root user from logging in over SSH, select Yes. You can still switch to the root user once logged in, and you can also log in as root through Lish.

    Accessing The Instance Without SSH
    If you disable root access for your deployment and do not provide a valid Account SSH Key assigned to the authorized_user, you will need to login as the root user via the Lish console and run cat /home/$USERNAME/.credentials to view the generated password for the limited user.

Custom Domain (Optional)

If you wish to automatically configure a custom domain, you first need to configure your domain to use Linode’s name servers. This is typically accomplished directly through your registrar. See Use Linode’s Name Servers with Your Domain. Once that is finished, you can fill out the following fields for the Marketplace App:

  • Linode API Token: If you wish to use the Linode’s DNS Manager to manage DNS records for your custom domain, create a Linode API Personal Access Token on your account with Read/Write access to Domains. If this is provided along with the subdomain and domain fields (outlined below), the installation attempts to create DNS records via the Linode API. See Get an API Access Token. If you do not provide this field, you need to manually configure your DNS records through your DNS provider and point them to the IP address of the new instance.

  • Subdomain: The subdomain you wish to use, such as www for

  • Domain: The domain name you wish to use, such as

  • Would you like to be able to send password reset emails for WordPress? Creates the required DNS records and configures the server so you can send emails from WordPress, such as for resetting a password.

  • Would you like to use a free Let’s Encrypt SSL certificate? If you would like to use the free Let’s Encrypt CA to generate TLS/SSL certificates, select Yes.

Do not use a double quotation mark character (") within any of the App-specific configuration fields, including user and database password fields. This special character may cause issues during deployment.

Getting Started After Deployment

Obtain the Credentials

Once the app has been fully deployed, you need to obtain the credentials from the server.

  1. Log in to your new Compute Instance using one of the methods below:

    • Lish Console: Within the Cloud Manager, navigate to Linodes from the left menu, select the Compute Instance you just deployed, and click the Launch LISH Console button. Log in as the root user. See Using the Lish Console.
    • SSH: Log in to your Compute Instance over SSH using the root user. See Connecting to a Remote Server Over SSH for assistance.
  2. Once logged in, access the credentials file by running the following command:

    cat /home/$USERNAME/credentials
  3. This displays the passwords that were automatically generated when the instance was deployed. Once you save these passwords, you can safely delete this file.

Accessing the WordPress Admin Dashboard

  1. Open your web browser and navigate to http://[domain]/wp-admin/, where [domain] can be replaced with the custom domain you entered during deployment or your Compute Instance’s IPv4 address or rDNS domain (such as See the Managing IP Addresses guide for information on viewing IP addresses and rDNS.

  2. Within the login page that appears, enter the username (admin username) that you created when you deployed this instance and the associated password that was automatically generated. Then click the Log In button.

  3. Once logged in, the WordPress Admin Dashboard appears. From here, you can create new posts, add users, modify the theme, and adjust any settings.

Viewing Your Website

Open a web browser and navigate to http://[domain], replacing [domain] with the custom domain you entered during deployment or your Compute Instance’s IPv4 address or rDNS domain. See the Managing IP Addresses guide for information on viewing IP addresses and rDNS. Your WordPress site should now be displayed.

Complete the WooCommerce Setup Wizard

  1. After logging in to the WordPress Admin interface, initiate the WooCommerce Setup Wizard by clicking the Start Selling button within the WooCommerce Setup banner that appears on the dashboard. You can also initiate the Setup Wizard by hovering over WooCommerce on the left menu and selecting Home.

    Screenshot of WooCommerce setup card

  2. Follow each step of the Setup Wizard by entering in your store address details, selecting the industry, selecting the types of products that you intend on selling, entering additional business details, and selecting a theme.

    Some WooCommerce features and themes require a monthly or yearly paid subscription or otherwise cost money. When going through the Setup Wizard, be aware of the cost of each optional feature you select.
  3. Depending on the options you select, you may be asked to create a Jetpack account or connect your existing account. This enables you to use Jetpack’s suite of tools within WordPress. Jetpack offers a free tier as well as multiple paid tiers. See Jetpack Pricing. You can safely ignore this screen if you do not wish to use Jetpack services.

  4. Once the Setup Wizard has finished, you are taken to WooCommerce > Home within your WordPress Admin dashboard. From here, you are presented with a checklist of tasks you may need to complete before selling products. This includes adding products, setting up a payment processor, creating tax rules, and more. See the WooCommerce Documentation site to get help completing these steps and using your WooCommerce store.

Email restrictions on the Linode Platform
In an effort to fight spam originating from our platform, outbound connections on ports 25, 465, and 587 are blocked by default on Compute Instances for some new accounts. These restrictions prevent applications from sending email. If you intend to send email from a Compute Instance, review the Send Email on the Linode Platform guide to learn more about our email policies and to request the removal of these restrictions.

Going Further

Now that your WordPress installation is deployed, you can start adding content and modifying it to suit your needs. Here are a few links to help get you started:

Currently, Linode does not manage software and systems updates for Marketplace Apps. It is up to the user to perform routine maintenance on software deployed in this fashion.

More Information

You may wish to consult the following resources for additional information on this topic. While these are provided in the hope that they will be useful, please note that we cannot vouch for the accuracy or timeliness of externally hosted materials.

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