What is a Permission Pass?
I've been getting quite a few spam complaints and have even landed on some blacklists.
It was suggested that a permission pass could reduce complaints that my account receives, but I'm not too sure what that is.
Can you clarify what a permission pass is?
A permission pass is a way to rid a mailing list of recipients that no longer wish to receive mail from the organization. This Permission Pass whitepaper from Spamhaus has a more in depth breakdown.
Also, you may find these examples of Permission Pass Campaigns from "The Drop" to be useful references.
I hope this helps!